Toehold Grow · Patient win-back for podiatry clinics

Bring back the patients who drifted away.

Toehold finds patients who are overdue for their next visit, texts them a friendly invitation to rebook, and shows you what came back. It keeps your Google reviews and local posts ticking over too, within Ahpra's rules.

Claim a founding spot See what lapsed patients cost you

Small start. Big advantage. One rebooking at a time, compounding into a full book. Built by a practising podiatrist for Australian clinics using Cliniko.

Win-back this monthExample clinic
146overdue patients found
24rebooked within 3 weeks
$9.6ka year in visits back
Hi Margaret, it's Seaside Podiatry. It's been a while since your last visit, so we wanted to check in. Book online: seasidepod.au/book or call 02 4000 0000. Reply STOP to opt out
Oh thank you, I've been meaning to! Booked for Thursday.
✓ Rebooked · Thu 9:30 am

Example figures and messages for illustration only.

Lapsed revenue estimator

How much is walking out your door?

Move the sliders to match your clinic. Defaults are a typical small general-treatment practice.

Estimated revenue recovered per year $0 An estimate only. Your results depend on your patient list and fees.

What it does

Four jobs your front desk never gets to

Toehold reads your Cliniko diary and runs quietly in the background. You check every list and draft before it goes out.

Win-back

Bring back the patients who drifted

General-treatment patients should be back every 6 to 10 weeks. Toehold spots who's overdue with nothing booked and invites them back.

  • You set what counts as overdue
  • Personal text with your booking link
  • Never more than one message every 60 days
Local SEO

Posts that put you on the map

Google Business posts, Facebook and Instagram captions and blog articles, written for your suburb in a couple of clicks.

  • Seasonal ideas: school shoes, running season, summer feet
  • Written in your clinic's tone
  • Every draft checked against advertising rules
Reviews

Keep fresh reviews coming in

Google ranks clinics on how many recent reviews they have, not just their stars. Toehold texts every patient seen today with a one-tap review link.

  • Same request to every patient, no cherry-picking
  • Sent at a time you choose each day
  • Skips anyone who has opted out
Replies

Compliant replies in seconds

Paste in a review and get a reply that sounds like your clinic and keeps patient details private.

  • Never repeats clinical details
  • Never confirms someone is your patient
  • Takes complaints offline politely

Try it

Review replies that stay on the right side of Ahpra

Pick a review to see the kind of reply Toehold drafts. Notice what it leaves out.

Try it: review replies
JJan M.

Toehold draftReady to approve

    Example reviews for demonstration only.

    Built for Ahpra's rules

    Generic marketing tools don't know what you can't say

    Health practitioners face rules that a café or a gym doesn't. Toehold has guardrails for the common traps built into every draft.

    Toehold helps you follow the rules but doesn't replace your own professional judgement. You approve everything public.

    1
    No clinical testimonials in your adsPatient praise about treatment never gets reused in your posts, website or campaigns.
    2
    Patient privacy in every replyReplies don't repeat conditions or treatments, and don't confirm the reviewer was seen at your clinic.
    3
    No outcome promisesWords like "cure", "guaranteed" or "pain-free" are flagged before anything is published.
    4
    Fair review requestsNo incentives and no filtering out unhappy patients, in line with Google's own review policies.

    Getting started

    Live in an afternoon

    Step 1

    Connect your systems

    Paste in a Cliniko API key and your Google review link. Toehold only reads your diary, never changes it.

    Step 2

    Set your voice

    Tell Toehold your services, suburb and tone. It learns how your clinic talks.

    Step 3

    Approve and relax

    Check each list with one click before it sends, or let daily review requests run on their own once you trust them.

    Pricing

    Pays for itself with two rebookings a month

    Prices in AUD per month, plus GST. Cancel any time.

    Solo

    $149 /month
    • 1 practitioner
    • Win-back campaigns
    • Review requests and reply drafts
    • Posts and captions for your suburb
    Most popular

    Clinic

    $299 /month
    • Up to 6 practitioners
    • Everything in Solo
    • Blog articles for local search
    • Help setting up your first campaigns

    Group

    $549 /month
    • Multiple locations
    • Everything in Clinic
    • Content written for each suburb you serve
    • Priority support
    Founding clinics: 50% off for the first 12 months.
    Limited to the first 20 clinics, in exchange for feedback while we build.
    Apply now

    Questions

    Asked by other podiatrists

    Won't patients find the texts annoying?

    Each patient gets at most one win-back text every 60 days, and only after they've gone quiet. Every message says who it's from and includes "Reply STOP to opt out". Anyone who opts out is never messaged again.

    Which practice software does it work with?

    Cliniko today. Nookal and Halaxy are next. Toehold only reads your diary and patient contact details. It never changes anything in your system.

    Is it allowed to ask patients for Google reviews?

    Reviews on sites you don't control, like Google, aren't treated as your own advertising. The trouble starts when clinical testimonials are reused in your ads or when replies reveal patient information. Toehold sends the same neutral request to every patient and keeps reviews out of your advertising.

    Will it post anything without my approval?

    No. Replies, posts and articles wait for your approval. Only routine review requests and reactivation reminders can run automatically, and only if you switch that on.

    What patient data does Toehold use?

    Only what it needs to send a message: first name, mobile number and visit dates. It never reads or stores clinical notes, and only your clinic can log in to see it.

    Do I need to be good at marketing?

    No. That's the point. Most clinics spend about ten minutes a week approving drafts.

    Founding clinics

    Get your toehold

    We're opening Toehold to 20 Australian podiatry clinics first, at half price for 12 months. Leave your details and we'll be in touch personally.